The recent economical climate has hit everyone hard. People lose jobs and money, some people lose homes and cars and some just lose shine totally. Even the old Hollywood sign is feeling it too. Jobs in the entertainment industry have seen a steep 19% drop over the last year.
The problem is a direct result of poor box office showings against expectations and needing to cut expenses. The jobs are high paying jobs that average well over $86,000 per year in salary. While this is expected to change the current forecast looks a bit grim.
Not safe in the water, or out of it.
Hollywood is a town that’s built its history on the backs of dreams. The dreams associated with Hollywood are dreams of stars, bright lights, fame, and fortune. What makes Hollywood special is it’s iconic landmark, the big sign. People associate the big sign with legendary careers. The sign is special but the truth is that the sign has a story behind it, unrelated to the dreams associated with it.
The Hollywood sign was erected in 1923 as a way to promote Hollywood real estate. The film industry was actually in its infancy at that point and big stars were few and far in between. Film was actually not that big a part of California’s lore. The sign originally read Hollywoodland.
Much like with anything the sign changed to just Hollywood and eventually it because the icon for an entire industry. Nearly 100 years after being put up the sign represents a bridge between the history of film and modern day entertainment hopes.